Meet Your Maker

Meet Your Maker: Dogfish Media

Photos courtesy of Dogfish Media.

Photos courtesy of Dogfish Media.

Born and raised in Minnesota, Brian Geihl of Dogfish Media started the printmaking and graphic design hybrid in 2008. The Minneapolis-based company works on projects from websites and murals to logo design and posters. Each poster – from the early sketches to the final key line layer – is designed and hand printed in-house.

Learn the Dogfish Media story in our exclusive Modern Midwest Q&A.

Modern Midwest: Tell us a little about yourself. What’s your background?
Brian Geihl: I grew up in Detroit Lakes, MN. I attended St. Cloud State University and graduated with a BFA in Graphic Design. I moved to the Twin Cities in 2007. I love the outdoors, sports, music and the Twin Cities.

MM: Tell us about your company.
BG: Dogfish Media is a combination of a printmaking studio and graphic design services. I work on all creative projects including logo design, websites, poster design, murals, etc.

MM: When/why was it born?
BG: Dogfish Media was born in 2008. I was working as an in-house designer for an advertising company. After multiple side project inquiries, I decided to create Dogfish Media. My first projects were identity systems and website designs. The company soon evolved into a full printmaking studio. In 2010 I was able to leave my full-time job and focus on Dogfish Media full time.

MM: What’s your creative process like?
BG: I like to start with gathering information and doing quick sketches. This gets the ideas flowing without getting too focused on one concept. From there I like to move to the computer and begin to digitally create the designs. Revisions and refinements bring the project to its final stages.

MM: What makes the Midwest, specifically Minnesota, special?
BG: Minnesotans are hearty and hard working. We appreciate the four seasons, even if winter can last a little too long. As the late Flip Saunders once said, “You don’t really understand Minnesota unless you’re from there.”

MM: What’s one thing a non-Minnesota native should know about the city?
BG: The Twin Cities has so much to offer. This includes great art, music, food and entertainment. There is more culture here than you might think.

MM: Where do you get your inspiration?
BG: I draw my inspiration from experiences in life and things that I love. This includes the outdoors, Twin Cities architecture, music and sports.

MM: What’s something new – or challenging – that you’re working on?
BG: I am currently working on a massive screen printed artwork commission. The prints are measuring at 38×50”! This is over four times the size of my normal setup. It has been a great challenge to “super-size” my studio, rebuilding every piece of equipment to be much larger. It ultimately opens the door to a new world of possibilities.

MM: Any fun facts about the brand or making process that you’d like to share?
BG: I design and hand print all of my posters. From the early sketches, to the final key line layer, everything is done in house. It all began with a cheap all-in-one screen printing kit.


Shop a variety of Dogfish Media’s Twin Cities-inspired prints at Modern Midwest’s first-ever “Modern Market” in Minneapolis’ North Loop. In addition to Dogfish Media, a carefully curated selection of local makers will showcase their goods at Modern Market – all of which embody the Midwest’s distinct take on modern living. Enjoy local food and drink, live music and art while supporting the Minneapolis maker community!

Modern Market

Thursday, December 3, 6 p.m. – 9 p.m.

Fast Horse, 240 9th Ave N, Minneapolis, Minnesota 55401

$10 in advance / $20 day of